Man Up Crusade

The Man Up Crusade is a non-profit organization, established in Idaho, whose mission is to reduce domestic violence in society and contribute to social change by promoting safe and healthy relationships through education, advocacy and funding community services and programs that share in our mission. Domestic violence is an epidemic in society and a public health and safety concern: 1 in 4 women and 1 in 7 men are victims in our society. The color PURPLE is the color of choice of victims and survivors of domestic violence. The Man Up Crusade partners with Professional Rodeos, State and County Fairs and the Professional Bull Riders (PBR) establishing “Purple Night/Day” into these events where the Fans, Cowboys/Cowgirls, Stock Contractors, etc. wear PURPLE in solidarity to stop the issue of domestic violence. Through these partnerships the Man Up Crusade encourages fundraising efforts for local domestic violence shelters and women and children centers. The Man Up Crusade then donates 100% of the funds raised at each event to that local charity. The Man Up Crusade comes to town, creates awareness and solidarity, raises money and then moves on to the next town/event to Take A Stand and Break the Cycle.