He Won, Big Time!

“Impact Venture Capitalists!”

Morning Team…

We discovered an issue of delivery with 5 Impact Friday, so some of your are receiving it today, on Monday. All is good. It actually worked out in our favor, as it allowed for a transcription to come back, that I want to share.

As you know, Impact Club’s concept is rooted in Elevated Philanthropy.

There are 6 core beliefs to that.

#3 – Winner Takes All.


We believe high-stakes competition is the best way to incentivize charitable founders to get really good, really fast, at crafting, telling, and presenting their story. This “Story Engine” is what causes more money to flow to that charity in the future. Following in the XPRIZE’s footsteps, Impact Club employs a winner takes all model.

Peter Demandis, an Elon Musk-type entrepreneur, and founder of XPRIZE – put this on his website: “We believe in the power of competition. That it’s part of our DNA. Of humanity itself. That tapping into that indomitable spirit of competition brings about breakthroughs and solutions that once seemed unimaginable. Impossible.

We believe that you get what you incentivize. And that without a target, you will miss it every time. Rather than throw money at a problem, we incentivize the solution and challenge the world to solve it.”

The solution, in the world of fundraising, is to create a powerful “Story Engine.” Impact Club, therefore, is a highly leveraged, incentivized competition that pushes charitable founders to present the best story. It’s not enough to just “do good things.” To earn the investment of Impact Club, that charity, their founder or representative, must also be able enunciate it through a powerful story. And the high stakes format, “Winner Takes All,” is the massive incentive for the 3 selected charities to get really good, really fast, at crafting and telling that story. Which requires extreme commitment. Not to mention, a deep understanding about the real industry that they are in.

Hint: It’s not the charity business. It’s the storytelling business.


So for starters – what makes a great StoryEngine?

With multiple Impact Club Events taking place this week. First, on June 27th in Union City, then on Thursday, June 29th in Yuma, AZ. I wanted to hit on this topic, so presenting charities could benefit.

See IMPACT #3 – Scroll down – for that secret. 🙂


Watch Video

StoryEngine Secret: Be Passionate

To date, I’ve traveled to almost every Impact Club event. That means, I have seen first hand, albeit three of the charities that have presented. And, amonst those who have won in a landslide, there is a commonality.

Their presenters speak with great passion and conviction.

They don’t just speak words.

They perform stories. Complete with theatrics, timing and voice inflection. They know when to elevate their voice. When to slow down. Their tone matches the intensity and the emotion at each point in the story.

As you view this video, watch the facial exressions of the audience.

This is Tattoo Tom:

Stillbrave is the charitable organization he founded and is fighting for!

Here is the transcript:


Good evening, my name is Tom Mitchell. They call me Tattoo Tom for some damned reason, who knows. I’m the director and founder of Stillbrave Childhood Cancer Foundation. Stillbrave is committed to providing non-medical supportive care to children with cancer in their families. Basically what that means is we will fight their lesser battles so they can concentrate on the matters at hand.

My daughter Shayla called me one day and said, “I’m not feeling too well. I think I maybe I got a sinus infection or something.” So I took her to the doctor’s. Well it turns out my daughter’s sinus infection was anything but. It was actually a huge cancerous tumor that had been taking up 2/3 of her chest and had caused one of her lungs to collapse.

When they administered that chemotherapy, that life-saving medicine to my daughter’s heart, her heart stopped working, and so they had to install a pacemaker-defibrillator into her heart to keep her rhythm safe and correct.

One day, we were walking to the chemotherapy clinic, that defibrillator started to malfunction. It was shocking my daughter inappropriately and she screamed, “Daddy, it’s shocking me, it’s shocking me!” The damned thing was hitting her with powerful volts of electricity designed to restart somebody’s body if their heart stops beating, but she was wide awake and her heart was beating just fine. “It’s shocking me, it’s shocking me!” I grabbed my child and it blew her out of my arms, but I just held on. Just as quickly as it started shocking her, it stopped and we rushed to the hospital.

There would still be more chemotherapy and more heart surgeries but the day came when the doctors gave us the news that there was nothing more they could do. “Am I still brave, dad?”, she whispered into my ear. I looked at her, man, when she said that, and it dawned on me: the whole time she hadn’t been staying brave for herself. No, man. She was staying brave for me.

That’s Stillbrave. That’s what my organization quantifies. Thank you.


Notice: Tom didn’t present mind-numbing facts or data. Nor did he just speak words that he had prepared. His story? He made us feel it. People were wiping their eyes, from the tears that streamed their face.

Tom was intense, true. Some might say “Too intense.”

But intensity is needed.

After all, as a charitable founder -Tom is fighting for a cause (against Cancer – a brutal and vicious enemy) and the people it affects. And people? They want to be in the trenches with perceived fighters!!!

Note: This secret applies to business owners and parents too. Just delivering advice isn’t enough. To win hearts and minds, to stop people/kids, to really get them to think, requires us to reach our target’s deepest levels. If we don’t fight for our message, then why should anyone listen or care?

My Point:


Keep up the fight.


June 27th – Impact Club Union City (CA)

June 29th – Impact Club Yuma (AZ – 2nd Event)

July 11th – Impact Club Cookeville (TN)

July 12th – Impact Club Northern (VA -3rd Event)

July 25th – Impact Club Conejo Valley (CA – 2nd Event)

July 27th – Impact Club Temecula (CA – 3rd Event)

Aug 22nd – Impact Club Frederick (MD – 3rd Event)


By the end of 2017, we will have raised millions to fund local charities.

-Ryan Fletcher

Co-Founder, Impact Club – forever Grateful.

PS: Encourage everyone you know to learn the Language of Story. If they do, life, business, fundraising, relationships, the attraction of opportunity, clients, money, love, etc. will be much easier for them.

About IC

Impact Club® is Crossfit® for those who want to make a difference. We are Impact Venture Capitalists. There are local and national leaderboards. We compete. We use our intelligence, connections, propensity to solve problems, committed hearts, and unrelenting conviction to turn small donations into huge impact.