Our Story

The I Love This Life Foundation was founded by 15-year-old Luc Swensson. Through his Imagine| Belief |Acheive school assemblies, Luc is giving kids around the country the opportunity to dream big and become the very best versions of themselves. With topics like bullying, self-esteem, and teen suicide, Luc is inspiring kids to turn their challenges into success and learn to help others. He also founded Camp HOLO, a three-day summer camp for kids who are struggling with bullying and self-esteem issues and giving them the tools to not only love and believe in themselves but help identify and support their peers who are also struggling. Luc is the author of a 52-week interactive journal titled ‘Create your Great’ and the creator of HOLO, a shoe brand that addresses the upside of dealing with bullying in a positive and constructive way. Luc is also the creator of projects like MusicMatters, ProjectHOPE, and the HOLOPROJECT.