Forging Elite StorytellersTM


We work with the StoryAthlete™ to build a Profitable Impact Business (PIB) that transforms people or community through mission and purpose, fulfilled by product or service. Structured proper (in accord to the 4 Quadrants) and systemized to be superiorly profitable.

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Story applies to everyone

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Entrepreneur

(Driven By Heroic Purpose)

This includes startup founders. Established business owners. And future entrepreneurs who will need to gain immediate traction, to launch their future product, service or idea, as a new business.

In the venture capital world, there’s a thing called an “Accelerator Program.” These programs, but more specifically, the curriculum, are put together by the world’s most successful serial entrepreneurs, who have become venture capitalists, and make their money by investing in other people’s businesses. If those businesses fail, they lose their money. If they succeed, hence the “Accelerator Program,” they get wildly rich.

The curriculum of the “Accelerator Program” focuses on two key areas: 1) Fine-tune the product, service or idea, through a series of iterative steps. And 2) on the process crafting a message to fine-tune the Story of that product, service, or idea, so that it captures hearts and minds. In a service-profession, the product is you. Your Character is you, made up of morals, values, beliefs, and convictions. If you can’t control your OPN: Own Personal Narrative, through the media you create and publish in, you’re doomed.

After all, trust – first and foremost – is a function of deep connection and affinity. Thus, compelling character-driven stories that communicate one’s true Character, how he’s different and how his beliefs, morals, values and ethics are superior, is how the service-professional achieves that. This means he should be a media personality, not a laborer. The money, influence, financial certainty, control and power, is in the audience and growing user-base, built by the Storyteller, not the actual product or service.

Which is not to say that the quality of the product or service doesn’t matter, it does. Especially when it comes to architecting positive feedback loops, for viral transmission.

But that comes later.

Being an Elite Storyteller comes first.

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Stories from our community

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About IC

ImpactClub® is for those who want to make a difference. We are Impact Venture Capitalists. There are local and national leaderboards. We compete. We use our intelligence, connections, propensity to solve problems, committed hearts, and unrelenting conviction to turn small donations into huge impact.